2007
The New Dark Age
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By Alan Caruba
In the 1970s, as a public relations consultant, I helped introduce a new pesticide to the American market. More specifically, to the pest control industry as it was not available for use by the public. It was called “Ficam” and, after having undergone the costly Environmental Protection Agency registration process, it was quickly and widely used by pest control professionals, not just for its capacity to eliminate cockroaches and a variety of other pest insects, but because it was applied with nothing more toxic than water.
For two decades this pesticide thrived. I wrote case histories of where it was used in hotels, casinos, restaurants, and theme parks, as well as in homes and apartments. The pest control profession embraced it and there never was a single case of it causing any hazard to those who applied it or benefited from it.
I never found out why, but for some reason the EPA demanded that the manufacturer re-register the product and the decision was made that would be withdrawn instead. It was just too costly to prove what everyone already knew. It worked wonders protecting people against the diseases and property damage a wide variety of insect pest species cause on a daily basis.
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